We're fixing the hardest part of multi channel selling
Etijara was started by merchants who were tired of overselling because their Shopify and WooCommerce stores were never in sync. We built the tool we wished existed.
The story so far
Etijara didn't start as an inventory platform. It began as a simple website builder merchants could spin up a storefront in minutes and take orders straight from a WhatsApp link. No inventory sync, no multi-channel logic, just a fast way to start selling.
That changed when Ayman called with an idea: the merchants using the builder didn't actually need another storefront they needed one accurate source of truth for what was in stock, wherever they were selling it. That idea became the blueprint for EcomEngine, a real inventory hub built to keep every channel in sync.
We rebuilt around that idea, and Etijara's concept evolved into EcomEngine. We're still early — building the platform we wished existed for the first merchants who join us.